App Review Guidelines - Apple Developer
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Summary (TL;DR)
Apple's App Store Review Guidelines outline requirements for app safety, performance, business, design, and legal compliance. Key rules include: no objectionable content; user-generated content apps must have filtering and reporting; kids' apps cannot have third-party analytics or ads; apps must use in-app purchase for digital goods; subscriptions must provide ongoing value; apps cannot copy others or spam; privacy policies and user consent are required; health data use is restricted; gambling apps need licensing. Violations can lead to app removal or developer expulsion.
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