Note that it's been edited from the original submission, at my request, which wa...
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Context has something to do with it, though the title's a poor one regardless IMO.
On your own blog, to readers familiar with your topics and post history, "how the fuck did we get here" might be an acceptable / excusable title, though even there, I'd argue that it's a rather poor pick. It's a bit like dropping a URL or video link with the comment "lol" on an HN or Metaverse thread, say. There's not much to go on.
Even pretty good bloggers often have ... depressingly unilluminating titles. Brad DeLong, for example, leans very heavily on "Why Oh Why Can't We Have a Better Press Corps" (you'll find a few examples perusing <https://braddelong.substack.com/archive?sort=new>). Several people on the Fediverse post frequent themed items, with a repetitive title leading the description, e.g., "Plucked from the archives <description>". My suggestion is to invert that order, have the description first, and probably hashtag the topic as, say, #FromTheArchives.
(I do something similar with "#OccasionalEtymology" and "#DredsDictionary", see:
- <https://toot.cat/@dredmorbius/tagged/OccasionalEtymology>
- <https://toot.cat/@dredmorbius/tagged/DredsDictionary>
There's a reason why article authoring and headline writing are often distinct roles at traditional serial publications. What it takes to write copy and to sell it (via the headline) really are separate skills.
Nielsen's microcontent guidelines: "Microcontent: A Few Small Words Have a Mega Impact on Business" <https://www.nngroup.com/articles/microcontent-how-to-write-h...> (2017) (Based on a 1998 original.)
